As the first product of the CR Land Business Series in collaboration with Shanghai Real Estate Group, the Lujiazui Riverfront Centre, which is built on the river, has unique human and natural advantages. The Huangpu River carries the history of old Shanghai on one side, while the other side is witnessing the rapid changes of the Magic City. The collision between the beauty of the riverfront and the surrounding environment creates a unique experience of cultural accumulation and time span.

The triple innovative experience is a combination of scale and demand, comfortable and intelligent space design, and ecological and social landscape, making it a rare "world-class office space in the heart of Shanghai's riverfront park".